Acquiring your domain and creating a stylish website layout is a great way expand your company online. Industrial manufacturers benefit from digital marketing just as much as any other business, and a solid website will make it much easier to work with new and returning clients.

A manufacturing marketing agency can help you create the ideal website for your company. However, if no one gets a chance to see your website, what was the point of all that work? You need an effective way to make your industrial website visible to as many people as possible. This is where Google comes in.

But how does Google even decide what sites get to the top ranks? What do the algorithms know that we don’t? While Google may seem mysterious, we can help your site reach more users with a process called SEO.

Google can be your best friend or your worst nightmare when trying to bring traffic to your site. It is the gatekeeper that decides whether people will see your site in their search results. The majority of people will not click past the first page or even scroll past the first 10 results on a Google search. This means that if Google does not like your site, you will not get the traffic you need to succeed.

Search engine optimization or SEO is the process of optimizing a site’s content and links to rank for specific keywords and phrases. When a user enters something into the search bar, Google looks through sites to find the most relevant and informative content. The more valuable Google believes your content to be, the closer you get to the top spot.

As you approach higher ranks for Google searchers in your industry, you will see a significant increase in your incoming traffic, new users, and customer conversions. This is why SEO is an invaluable tool for becoming a competitive online business. Here at ADVAN, we offer a variety of services and strategies to get the results you need.

We start our website management and industrial SEO services with an in-depth audit of your entire site. This gives us a full understanding of how your website performs according to current SEO standards and highlights any potential issues. We will take a close look at your site structure, HTML markup, and site speed, but backlinking is especially important.

Backlinks are links that connect another website to your domain. These have a significant impact on your SEO rankings, and having more backlinks shows Google that your site is reputable and informative. However, you cannot just pick any links to slap into your site content. You need a specific strategy and format to ensure Google does not see your site as spam.

ADVAN’s process involves using valuable backlinking assets that are compatible with your website. We do not just pack pages full of links and hope something works. Our team will develop a backlinking strategy that connects you to other resources that are relevant to your industry, products, and services, to ensure you get consistent results.

Building an SEO strategy also requires understanding what your competitors are doing. When searching for keywords in your industry, the first few results are your main competitors. We will research your competitors to figure out what they are doing to achieve those placements and find ways to outperform them.

Competitor research gives us a head start on keyword research. Keywords tell Google what kind of content to look for online. Any keywords your competitors use that are compatible with your business will create a framework for your content building strategy. ADVAN’s team of SEO specialists and content creators can optimize pages for these keywords, so you can quickly climb the rankings.

The content on your web pages needs to provide users with the information they need to make informed decisions about your business. This means that you cannot just create hyper-optimized, keyword-stuffed content to get the results you want. ADVAN’s team of writers can create content that is not only optimized for SEO, but is also written in a voice that reflects your company’s personality and helps them find what they are looking for.

A site should typically generate two pages worth of content each week, but you can always produce more. ADVAN Design can develop a plan to build as much content as necessary to draw in customers by proving to Google your site is worthy of the top ranking search results.

There are many important elements of SEO, but site speed and mobile performance are increasingly vital. When looking for an industrial manufacturer, customers are looking for a company that can match strict quality and performance standards. Unfortunately, almost no one is going to come visit your factory. This means your website is going to be the deciding factor in whether they work with you, and its performance plays a significant role in that first impression.

You want your customers to see you as an efficient, reliable manufacturer, and they will expect the same of your website. If your site has issues like broken links, long loading times, and poor navigation options, what will that say about your company? Your customers will quickly get frustrated and assume that your business is not worth their time.

We cannot just focus on how your site works on a computer, however. We also need to build your website with mobile devices in mind. Your site might load just fine on a full computer, but that does not guarantee it will on a smartphone. With ADVAN, your site is fully optimized for speed and intuitive navigation on both desktop and mobile to provide the ideal user experience. This will ensure your visitors browse longer and do not leave for your competitors’ websites.

It is common for companies to decide to run their own SEO at first, and this is not necessarily wrong. If you have the time, resources, and a dedicated team of SEO experts, internal SEO management is entirely viable. On the other hand, you likely would not be searching for industrial SEO services if you had these resources.

Even having one employee get your SEO strategies started can be beneficial, but then they have less time to work on the more important tasks in your facility. This negatively impacts your productivity while your SEO results are far from what you need.

You need a team of SEO experts on your side to get your website to the top ranks. Here at ADVAN, we will work on the back end to ensure you are getting the effective SEO results you need without sacrificing your workflow.

If you are a manufacturer looking for industrial SEO services, you can depend on ADVAN Design. We will use our 20 years of experience in digital marketing to make your website more visible online, so you can draw in more customers and increase your revenue.

Still not sure you understand SEO? No problem. Contact ADVAN Design today, and our team can answer questions you have about our process and help you get started on your SEO project.